Rethinking LeadershipKevin Morrell · companion site

Tool one

Change Type Reflection

Is the change you are in adjusting what the organisation does, or altering what it is? The distinction does not turn on scale, and getting it wrong is expensive in a particular way.

Incremental change adjusts what an organisation does; transformational change alters what it is. Where the first calls for an existing story to be executed better, the second calls for a different story altogether — the old one has stopped accounting for what people are now being asked to do, or to be.

A very large change can be incremental if it leaves the organisation's account of itself intact. A small one can be transformational if it asks people to inhabit a different story about what the place is for. The test is identity, not size.

1. Does the change alter routines within an established identity?
2. Does it require people to understand the organisation differently?
3. Does it change what the organisation is for?
4. Does it change who people believe they are at work?
5. Can the existing organisational story explain the new direction?
6. Are people being asked to improve an established practice, or to inhabit a different future?
7. Are the existing roles sufficient?
8. Is there a gap between an old account that no longer works and a new one that has not stabilised?

If the reading is transformational

If the reading is incremental

Conventional planning, clarity and consistency are likely to be adequate, and importing heavy narrative machinery is its own kind of error — it inflates the stakes and can create the resistance it was meant to pre-empt.

Status: drafted from the manuscript · author review required · no validated scoring claimed